Pipelines, portals, automations and growth work. Open any project for the challenge, what I did and the result.
Custom Sales Pipeline & CRM Systems
PineCRM sales pipeline
A pipeline built around how a team qualifies, proposes, follows up and closes.
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Custom CRM PipelinesLead RoutingTask Automation
PineCRM sales pipeline
Challenge
Scattered contacts and unclear next steps made it hard to know who owned each opportunity.
What I did
Designed stages for Inquiry, Discovery, Proposal and Decision. Put a named owner and next action on every deal, with a task checklist and timeline for each opportunity.
Result
Clear ownership of every opportunity, stage-specific tasks and reminders, and visibility into stalled deals.
Coaching App & Client Portal Development
CoachSpace client portal
One calm place for sessions, programs, messages and progress.
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Client PortalsSession SchedulingProgress Tracking
CoachSpace client portal
Challenge
Coaching clients juggle links, emails and calendars, which makes the experience feel scattered.
What I did
Built a portal with the next session and a one-click join, a calendar, step-by-step program progress and a recent-messages list.
Result
A single home for the coaching journey, with progress visible to the client at every step.
tyrgraham.com: site structure
Structure of the live site, drawn from its public pages.
Leadership coach website
tyrgraham.com
A personal-brand website covering coaching, speaking, workshops, an online academy, events and booking.
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tyrgraham.com: site structure
Structure of the live site, drawn from its public pages.
WebsiteBooking flowPersonal brand
tyrgraham.com
Challenge
A leadership coach needed one site that explains several offers and makes booking a call easy.
What I did
Structured the site around the offers: speaker, coach and leadership expert blocks, a book promotion, FAQ, contact form and a booking page.
Result
A live site with a clear path from first visit to booking a call.
MailerLite workflow map: cart recovery and post-purchase
Simplified map of the nurture and retention system. Open rate and repeat-purchase uplift are the recorded project results.
MailerLite, May to Dec 2022
E-Commerce Automated Nurture & Retention System
Abandoned-cart and post-purchase sequences that keep communication consistent.
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MailerLite workflow map: cart recovery and post-purchase
Simplified map of the nurture and retention system. Open rate and repeat-purchase uplift are the recorded project results.
MailerLiteLifecycle mappingEmail automation
E-Commerce Automated Nurture & Retention System
Challenge
Customer communication needed to be more consistent across the buying journey.
What I did
Mapped lifecycle touchpoints, then structured abandoned-cart triggers and post-purchase follow-up sequences, and tracked campaign and retention outcomes.
Result
A 42% email open rate and a 22% uplift in repeat purchases.
Webflow and AI intake: simplified architecture
Simplified view of the intake flow. PageSpeed and downtime figures come from the project launch checks.
Webflow, Aug 2023 to Mar 2024
Custom Webflow Architecture & AI Workflow Integration
A responsive build with custom API interactions and AI-assisted intake.
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Webflow and AI intake: simplified architecture
Simplified view of the intake flow. PageSpeed and downtime figures come from the project launch checks.
WebflowCustom APIAI-assisted intake
Custom Webflow Architecture & AI Workflow Integration
Challenge
Initial consultation and data collection needed to be streamlined.
What I did
Designed and built a responsive web solution with custom API interactions and AI-assisted workflow features, planning data movement around validation and fallbacks.
Result
Launch checks recorded 98+ on Google PageSpeed and no technical downtime during the soft launch.
Business and system analysis: lead-to-sales journey
Illustrates the framework approach: map the disconnected steps, then design one journey with clear dependencies.
Jan to Jun 2024
B2B Digital Transformation & Automated Sales Engine
A framework that connects inquiry, qualification and follow-up.
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Business and system analysis: lead-to-sales journey
Illustrates the framework approach: map the disconnected steps, then design one journey with clear dependencies.
System analysisLead-to-salesDocumentation
B2B Digital Transformation & Automated Sales Engine
Challenge
A B2B service business faced low lead conversion and disconnected operational workflows.
What I did
Developed a digital transformation framework and reviewed lead-to-sales steps and dependencies to support more consistent handoffs.
Result
A clearer path from inquiry to follow-up.
Reporting: results across projects
Figures are the recorded results from each project. The trend line is indexed so the start equals 100.
Sep 2025 to present
Brand Positioning & Growth Strategy Campaign
Positioning and growth priorities refined through analysis.
View case study
Reporting: results across projects
Figures are the recorded results from each project. The trend line is indexed so the start equals 100.
Competitive analysisCustomer sentimentReporting
Brand Positioning & Growth Strategy Campaign
Challenge
Positioning and digital growth priorities needed sharper focus.
What I did
Applied competitive analysis, customer-sentiment review and root-cause process analysis.
Result
A 40% increase in brand-search volume and a more consistent identity across customer-facing touchpoints.
Have a pipeline that has lost its way? Let's map it.
Tell me where leads stall, what is still manual and who owns what. We will turn it into a system your team can run.
